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1 sales mix
'sales mix' -
2 sales mix
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3 sales mix
1) марк. товарный ассортимент, продуктовый ассортимент (совокупность всех товаров, предлагаемых конкретным продавцом)Syn:2) марк. структура продаж ( соотношение объемов продаж разных групп товаров конкретной фирмы) -
4 sales mix
1) Бухгалтерия: ассортимент продукции, номенклатура продукции3) Инвестиции: структура реализации (в соответствии с ассортиментом продукции), структура выручки (контекстуальный вариант)4) Маркетология: структура сбыта -
5 sales mix
s.mezcla de ventas, composición de ventas. -
6 sales mix variance
торг., учет отклонение продаж по структуре (изменение торгового оборота из-за разницы между запланированной и фактической структурами продаж)Syn:See:sales mix 2) -
7 sales mix profit variance
торг., учет = sales mix varianceАнгло-русский экономический словарь > sales mix profit variance
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8 sales mix variance
отклонение продаж по структуре
Разность между плановым и фактическим объемом реализации, вызванная разной структурой плановой и фактической пропорции видов продукции, каждый из которых имеет различную меру рентабельности.
[ http://www.lexikon.ru/dict/uprav/index.html]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > sales mix variance
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9 sales mix analysis
Экономика: анализ смешанных продаж -
10 sales mix profit variance
Бухгалтерия: отклонение прибыли по номенклатуре продукцииУниверсальный англо-русский словарь > sales mix profit variance
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11 sales mix variance
Бухгалтерия: отклонение по номенклатуре продукции -
12 sales mix analysis
English-russian dctionary of contemporary Economics > sales mix analysis
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13 sales margin mix variance
торг., учет = sales mix varianceАнгло-русский экономический словарь > sales margin mix variance
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14 promotional mix
марк. комплекс продвижения (совокупность способов воздействия на рынок, которые использует фирма с целью решения маркетинговых задач; комплекс состоит из рекламы, личных продаж, стимулирования сбыта и связей с общественностью)Syn:See:* * *определенное сочетание личных продаж, рекламы, общественных связей и стимулирования сбыта, к которому прибегает компания для привлечения потенциальных клиентов -
15 ♦ sale
♦ sale /seɪl/n.1 [cu] (comm.) vendita; smercio: Sales are down, ci sono meno vendite; to make a sale, fare una vendita; to put st. up for sale, mettere in vendita qc.2 (comm.) liquidazione; svendita; saldo: That shop is having a sale, c'è una svendita in quel negozio; DIALOGO → - New clothes- They've got a sale on at the moment so the jacket was reduced from £55 to £30, adesso hanno i saldi, quindi hanno abbassato il prezzo della giacca da £55 a £30; January sales, saldi di gennaio; DIALOGO → - New clothes- I think the sales are on until the end of the month, credo che i saldi durino fino alla fine del mese3 (pl.) (rag.) vendite; fatturato: Our sales have slumped badly, le nostre vendite hanno subito una forte flessione; Sales are off [up] 5% this year, quest'anno le vendite sono in calo [in ripresa] del 5%● (rag.) sales account, conto vendite □ sales agent, agente di vendita □ (fin.) sale and leaseback, leasing immobiliare □ sale and return = sale or return ► sotto □ (fin.) sale at best, vendita al meglio □ sale below cost, vendita sottocosto □ (rag.) sales book, libro vendite; giornale delle vendite □ sale by auction, vendita all'asta (o all'incanto) □ sale by candle, vendita ( all'asta) a candele vergini □ (leg.) sale by the court, vendita giudiziale □ sale by description, vendita ( della merce) su descrizione □ sale by instalments, vendita a rate □ (leg.) sale by private contract, vendita a trattativa privata □ sale by retail, vendita al dettaglio (o al minuto) □ sale by sample, vendita su campione □ sale by weight, vendita a peso □ sales campaign (o sales drive), campagna di vendita □ sale cash on delivery, vendita contrassegno □ ( USA) sales clerk, commesso, commessa ( di negozio) □ sales commission, provvigione sulle vendite □ ( Borsa) sale confirmation, fissato bollato □ sale contract, (leg.) contratto di vendita (o di compravendita); ( Borsa) distinta di vendita □ sales department, reparto (o ufficio) vendite □ (org. az.) sales engineer, sales engineer □ (leg.) sale excepted, salvo venduto ( clausola) □ ( Borsa) sale for the account (o for the settlement), vendita a termine □ sale for future delivery, vendita per consegna futura (o differita) □ sales forecast, previsione delle vendite □ (market.) sale gimmick, espediente per vendere un prodotto; specchietto per le allodole (fig.) □ (rag.) sales invoicing, fatturazione del venduto □ (rag.) sales ledger, partitario vendite □ (pubbl.) sales literature, materiale pubblicitario □ sales manager, sales manager; direttore commerciale □ (org. az.) sales mix, sales mix; composizione delle vendite □ (market.) sale note, distinta di vendita □ (rag.) sales of assets, smobilizzi e realizzi □ (leg.) sale of goods, compravendita commerciale; vendita di beni mobili □ (leg.) sale of real property, vendita immobiliare □ sale of work, vendita di beneficenza ( di abiti, dolci, ecc. fatti in casa) □ sales offices, punti di vendita □ sales officer, addetto alle vendite □ sale on approval, vendita salvo vista e verifica ( della merce); vendita con riserva di gradimento □ (leg.) sale on commission, vendita per conto terzi □ sale on credit, vendita a credito □ sale on trial = sale on approval ► sopra □ sale or return, vendita in conto deposito; «conto deposito» ( clausola) □ sales outlet, centro (o punto) di vendita □ (fam.) sales pitch, discorsetto fatto a un cliente potenziale; imbonitura di venditore □ sales policy, politica delle vendite □ sales potential, potenziale di vendita □ sale price, prezzo di vendita; ( anche) prezzo di saldo stagionale □ sale proceeds, ricavo di una vendita □ (market.) sales promotion, promozione (o sviluppo) delle vendite □ sales register, registratore di cassa □ sales representative, rappresentante ( di commercio); informatore ( di farmaci, ecc.) □ sales resistance, resistenza all'acquisto ( da parte della clientela) □ sales returns, rese sulle vendite: (rag.) sales returns account [book], conto [giornale] rese su vendite □ sale ring, cricca di compratori ( a una vendita all'asta); (market.) recinto di bestiame in vendita □ sales slip, (market.) talloncino di vendita ( sulle confezioni); ( USA) scontrino, ricevuta; ( banca) = sales voucher ► sotto □ sales stagnation, ristagno delle vendite □ sales talk = sales pitch ► sopra □ (fisc.) sales tax, imposta ( locale) sulle vendite (cfr. ital. «I.G.E.», un tempo) □ (leg.) sale under execution, vendita giudiziale (o forzata) □ ( banca) sales voucher, distinta degli acquisti fatti ( con una carta di credito); documento di spesa □ (pubbl.) «for sale», «in vendita»; «vendesi» □ ( di un prodotto) to be on sale, essere in vendita (o in commercio) □ on a sale or return basis, in conto deposito □ ( di un prodotto) to be out of sale, essere esaurito (o fuori commercio) □ subject to sale, salvo venduto □ «This sale» ( scritta su un distributore di benzina), «importo» ( da pagare).NOTA D'USO: - on sale o for sale?- -
16 contribution margin
Fina way of showing how much individual products or services contribute to net profit.EXAMPLEIts calculation is straightforward:Sales price – variable cost = contribution marginOr, for providers of services:Total revenue – total variable cost = contribution marginFor example, if the sales price of a good is $500 and variable cost is $350, the contribution margin is $150, or 30% of sales. This means that 30 cents of every sales dollar remain to contribute to fixed costs and to profit, after the costs directly related to the sales are subtracted.Contribution margin is especially useful to a company comparing different products or services. For example:Obviously, Product C has the highest contribution percentage, even though Product A generates more total profit. The analysis suggests that the company might do well to aim to achieve a sales mix with a higher proportion of Product C. It further suggests that prices for Products A and B may be too low, or that their cost structures need attention. Notably, none of this information appears on a standard income statement.Contribution margin can be tracked over a long period of time, using data from several years of income statements. It can also be invaluable in calculating volume discounts for preferred customers, and break-even sales or volume levels. -
17 merchandise offering
марк. товарный ассортимент, продуктовый ассортимент (совокупность всех товаров, предлагаемых конкретным продавцом)Syn:* * * -
18 analysis
n1) (pl analyses)2) анализ, изучение, исследование3) статистическая таблица (цифровой материал)
- accuracy analysis
- activity analysis
- aggregate analysis
- approximate analysis
- balance-sheet analysis
- batch analysis
- benefit-risk analysis
- break-even analysis
- budget analysis
- business analysis
- business cycle analysis
- careful analysis
- cash flow analysis
- check analysis
- commodity analysis
- comparative analysis
- competitiveness analysis
- complete analysis
- complex analysis
- comprehensive analysis
- computer-aided analysis
- consumer analysis
- continuous analysis
- contrastive analysis
- cost analysis
- correlation analysis
- cost-benefit analysis
- cost-effectiveness analysis
- cost-performance analysis
- cost-sensitivity analysis
- country collectibility analysis
- critical path analysis
- cross-impact analysis
- cyclical analysis
- data analysis
- decision analysis
- decision-flow analysis
- demand analysis
- demand-consumption analysis
- demand-supply analysis
- design analysis
- detailed analysis
- diagnostic analysis
- discriminant analysis
- discriminatory analysis
- downward analysis
- ecological analysis
- economic analysis
- economical analysis
- empirical analysis
- end-point analysis
- engineering analysis
- engineering-economic analysis
- environmental analysis
- equipment quality analysis
- error analysis
- ex ante analysis
- expenses analysis
- ex post analysis
- express analysis
- factor analysis
- failure analysis
- feasibility analysis
- field analysis
- field complaint analysis
- field return analysis
- financial analysis
- financial ratio analysis
- financial statement analysis
- fiscal analysis
- flow-of-funds analysis
- formal analysis
- functional-cost analysis
- fundamental analysis
- funds analysis
- game-theoretic analysis
- gap analysis
- global analysis
- graphical analysis
- gross profit analysis
- horizontal analysis
- income analysis
- income-expenditure analysis
- in-depth analysis
- indicator analysis
- input-output analysis
- interaction analysis
- interindustry analysis
- inventory analysis
- investment analysis
- job analysis
- laboratory analysis
- least-square
- liquidity preference analysis
- long-run analysis
- loss analysis
- lot analysis
- macroeconomic analysis
- maintainability analysis
- maintenance analysis
- marginal analysis
- market analysis
- marketing cost analysis
- marketing plan analysis
- market opportunity analysis
- market situation analysis
- market structure analysis
- market trend analysis
- mechanical analysis
- media analysis
- money-flow analysis
- motion analysis
- motivation research analysis
- needs analysis
- network analysis
- normative analysis
- numerical analysis
- observational analysis
- on-line analysis
- operating analysis
- operating cost analysis
- operation analysis
- opportunity analysis
- order analysis
- organizational structure analysis
- overhead analysis
- partial analysis
- performance analysis
- performance degradation analysis
- periodic analysis
- pilot analysis
- population analysis
- portfolio analysis
- preinvestment analysis
- preliminary analysis
- price analysis
- primary analysis
- priority analysis
- process analysis
- product analysis
- product quality analysis
- profit analysis
- profitability analysis
- qualitative analysis
- quality analysis
- quality cost analysis
- quantitative analysis
- queueing analysis
- quick analysis
- ranging analysis
- rapid analysis
- ratio analysis
- real-time analysis
- relevance analysis
- reliability analysis
- reliability variation analysis
- risk analysis
- safety analysis
- sales analysis
- sales mix analysis
- sample analysis
- sampling analysis
- savings-investment analysis
- scrap-cost analysis
- sensitivity analysis
- sequential analysis
- short-cut analysis
- short-run analysis
- short-term analysis
- simulation analysis
- solvency analysis
- statement analysis
- statistical analysis
- stock analysis
- structural analysis
- subjective analysis
- supply analysis
- system's analysis
- tabular analysis
- team analysis
- thorough analysis
- time analysis
- time-series analysis
- total time analysis
- trade-off analysis
- trend analysis
- transaction cost analysis
- upward trend analysis
- value analysis
- value engineering analysis
- variance analysis
- vector analysis
- weather analysis
- worst-case analysis
- workload analysis
- X-ray analysis
- analysis by economic sector
- analysis of accounts
- analysis of assets and liabilities by maturities
- analysis of business activity
- analysis of corporate cash flows
- analysis of economic activity
- analysis of the economic performance of an enterprise
- analysis of feasibility
- analysis of foreign currency position
- analysis of the future development
- analysis of indices dynamics
- analysis of the market situation
- analysis of prediction
- analysis of profitability
- analysis of results
- carry out analysis
- make analysisEnglish-russian dctionary of contemporary Economics > analysis
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19 анализ
• analysis♠ анализ вертикальный - vertical analysis♠ анализ горизонтальный - horisontal analysis♠ анализ коэффициентов - ratio analysis♠ анализ отклонений - variance analysis♠ анализ приростной - incremental analysis♠ анализ соотношения Затраты-Объем-Прибыль - Cost-volume-profit (C-V-P) analysis♠ анализ структуры продаж - sales mix analysis♠ анализ трендовый - trend analysis♠ анализ управленческого решения о ликвидации неприбыльного сегмента бизнеса - unprofitable segment decision analysis♠ анализ финансовых отчетов - financial statement analysisEnglish-Russian dictionary of accounting and financial terms > анализ
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20 promotion
1. марк., рек. сприяння; заохочення; стимулювання; стимулювання збуту; 2. кадр. підвищення; просування; підвищення в посаді1. діяльність, націлена на просування продукту (product), що передбачає ознайомлення споживачів (consumer) з його якостями, користю, властивостями тощо; ♦ мета стимулювання — переконати споживачів, поширювати відомості і т. п. про позитивні якості продукту; 2. переведення працівника (employee) на вищу посаду (position²), де йому присвоюється вище звання та більший оклад (salary), підвищується його відповідальність, авторитет тощо═════════■═════════advertising promotion стимулювання за допомогою реклами; circulation promotion стимулювання зростання тиражу • сприяння зростанню тиражу; consumer promotion стимулювання споживчого попиту; direct response promotion стимулювання в рамках прямого маркетингу; end-of-year promotion сприяння на кінець року; export promotion сприяння розвитку експорту; in-store promotion стимулювання збуту, що проводиться в крамниці; job promotion просування/підвищення в посаді; joint promotion спільне стимулювання; industry promotion сприяння промисловості; local promotion стимулювання збуту на місцевому рівні • місцеве стимулювання; national promotion стимулювання в загальнонаціональному масштабі; one-shot sales promotion разовий захід стимулювання збуту; personality promotion сприяння розвитку особистості; price promotion цінове стимулювання • стимулювання збуту за допомогою цін; product promotion сприяння збуту продукту; retailer promotion стимулювання зусиль роздрібних торговців; safety promotion сприяння безпеці; sales force promotion стимулювання торговельного персоналу; sales promotion; seasonal promotion сезонний захід стимулювання збуту; special promotion спеціальне сприяння • спеціальний захід стимулювання збуту; special price promotion пропозиція пільгової ціни; summer promotion літня рекламна кампанія; tie-in promotion супровідне стимулювання; tourist promotion заохочення туризму; trade promotion стимулювання збуту • стимулювання торговельних замовників • стимулювання сфери торгівлі; umbrella promotion всебічне стимулювання; weekly promotions тижнева рекламна кампанія; word-of-mouth promotion реклама «з уст в уста»═════════□═════════promotion by seniority підвищення згідно з досвідом • підвищення за трудовим стажем; promotion mix комплекс заходів рекламної кампанії; promotion models моделі стимулювання збуту; to be due for a promotion чекати підвищення • очікувати підвищення • бути на черзі на підвищення; to be in line for promotion сподіватися підвищення; to do a promotion влаштовувати/влаштувати рекламну кампанію; to get a promotion діставати/дістати підвищення; to run a promotion провадити/провести рекламуpromotion ‡ A. four principles of marketing (386)▹▹ advertising▹▹ packaging* * *стимулювання збуту; просування товарів на ринок; реклама; знижка на новий товар ( тимчасова)
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См. также в других словарях:
sales mix — ➔ mix * * * sales mix UK US noun [C] COMMERCE, MARKETING ► the combination of different products and services that provide a company s total sales: »A change in the sales mix towards larger detached homes also contributed to their increase in… … Financial and business terms
Sales Mix — The relative amounts purchased of each of the products or services a company sells. A clothing company s sales mix might include 100 pairs of shoes, 200 shirts, 100 jeans, 25 suits, 50 dresses and 200 accessories. Sales mix is important because… … Investment dictionary
Sales Mix Variance — The difference in the quantity of customer purchases of each product or service compared to the quantities that a business expected to sell. Sales mix variance compares the actual mix of sales to the budgeted mix. The metric can be used for… … Investment dictionary
sales mix — / seɪlz mɪks/ noun the sales and profitability of a wide range of products sold by a single company … Dictionary of banking and finance
sales mix profit variance — See: sales margin mix variance … Accounting dictionary
sales mix — The relative proportions of individual products that make up the total units sold … Accounting dictionary
sales mix — The relative proportions of individual products that make up the total units sold … Big dictionary of business and management
sales mix profit variance — /ˌseɪls mɪks prɒfɪt ˌveəriəns/ noun the differing profitability of different products within a product range … Dictionary of banking and finance
mix — [mɪks] noun [countable usually singular] a group of different things combined together for a particular purpose: • If the investment manager picks the right mix of bonds, his total return should rise quickly. ˈasset ˌmix FINANCE a mix of… … Financial and business terms
sales margin mix variance — sales mix profit variance In standard costing, the adverse or favourable variance arising as a result of a difference between the actual mix of sales achieved and the standard mix of sales. It is the difference between the actual total sales… … Accounting dictionary
Sales variance — is the difference between actual sales and budget sales. It is used to measure the performance of a sales function, and/or analyze business results to better understand market conditions.There are two reasons actual sales can vary from planned… … Wikipedia